Through my experiences one theme seems to be omni present and a common characteristic of well received communication and that is clarity of message. In a technical field the tendency may be to get lost in a rabbit hole of technical details. I have found great success in designing the experience based on the users actual needs and then figuring out how it will translate through the use of the many online technologies. After all, the user isn’t usually too concerned with the platform but rather the attention to the content and the message being delivered. That is why I would have to describe myself as a people first type developer. #humansfirst
My favorite photographer is Humans of New York. It isn’t because the photos are works of art or sporting the hottest Instagram filter but rather the realness behind each photo and the stories behind them. I believe that every photo is an opportunity to capture an honest copy of a moment in time and the story to go along. In a world of trickery and pocket sized photo studios it has become increasingly important to focus on messaging and not the technology. #bringbackmindfulness
I opened up my first Youtube channel in 2006 and have been consistently creating videos ever since. Over the many years my skillsets have improved and so has the gear. However there is one thing that has remained the same – video marketing works! The latest videos I have produced and edited have all revolved around impact businesses whom are using the videos to share alternative ways of living that may help solve some of our greatest environmental challenges we have ever faced. Video has become not just a service for me in the past few years but an absolute passion than has fueled my drive to help others get their story out to the masses.
THE WORLD IS MADE UP OF STORIES. THE BEST TOLD STORIES ARE SHARED!
I have explored and tested thousands of techniques that will grab the users attention so the story can come through. The fact of the matter is; you may have a great story but if no one reads it why bother sharing. Through using paid marketing statistics and my own analytics I have learned what type of media works and how to present it for different occasions. I am a huge fan of using cinemagraphs and text on video methods to make sure the videos are reaching our audience.
I have been blessed to collaborate with Kahlil on various projects over the last 10 years. His ability to bring a vision to life with his passion, creativity, technical skill and unique perspective set him apart from anyone I’ve ever worked with. He is truly an innovator and I look forward to many more decades of co-creating with him!
Kahlil’s broad experience in technology plus his human skills make him a rarity in a field where most are over technical. His maps, videos and web design have helped community carbon trees gain much needed attention. The trees are so very grateful for his work and I will always use his services for promotion and web solutions.
My process to serving my clients
Meeting new people and getting excited about ideas is a huge passion of mine. This process also helps make sure there is a good fit. I also am a firm believer of giving first and most meetings end up becoming demonstrations that instantly give more exposure to the client. It usually ends up reinforcing everyone’s favorite saying “I scratch your back you scratch mine”
Once we have established a trust and the momentum necessary for our relationship to build, a job scope is formed in order to give us the structure for mutual benefit. Statistics consistently reveal that goals paired with a well thought out plan of execution increase the likely hood of victory!
Using video, 360 content, maps, web, mobile and social media together in a well thought out pattern can ensure our execution is in alignment with our goals. Every campaign will be unique and our process also allows us to readjust and course correct when necessary. Our campaign is a living, breathing and present minded journey that grow and move with the ever changing tides of the modern market.
I am constantly reading, learning and taking courses in order to stay familiar with the latest trends and techniques in the marketing industry. Many times I will create an ad with several different photos and use the results as a metric for a larger campaign. Testing is what gives me the data I need to customize the efforts to the needs of each scenario.
Once we have great content and helpful data we will help us execute a strategic course of action. This part of the campaign is a refinement process as we usually deliver in several phases and each phase is refined based on analytics.
I am looking for a strategic partnership in which my skills and experience can be monetized, utilized, and appreciated.